For the online store 4fresh.ru, packaging has always been more than just a means of delivery; it’s also a way to connect with customers. As part of a rebranding effort based on the F61 agency’s concept, these boxes were created to be not only practical and reusable but also a joy to receive.

A cat house, a children’s toy, or a vase—each box can find a second life. To convey values and create a cheerful mood, thematic illustrations were created to decorate different sides of the packaging.

4FRESH Boxes

2024

Illustration